Another thing we’ve asked of clients when providing feedback is to tell us why they don’t like a particular thing. We don’t mind making changes, but we need to know why so that we can correct it. For example, if they say, “I hate this pink color.”, that’s entirely subjective and doesn’t say too much to us. But, if they say, “I don’t think this pink color conveys what we want. It’s too feminine and it may be off-putting for our audience”. Now that gives us something meaty to work off of.
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